Ben Lydiat - creative leader and team builder

My journey to this position hasn't been the most straightforward…

A winding path of careers eventually led me to where I am today as a creative leader
in the Web3 communications industry,

but my core beliefs and strategies have always
remained the same, regardless of the role.

Having built and led teams in various environments and industries, I have always aimed to
support the individual as best I can…

…helping them past obstacles, encouraging them to grow where their interests lie and setting them up for success.

I hire for passion and curiosity as well as ability, then guide team members toward mutually beneficial goals.

I'd rather someone reach for something risky and miss than hand me something boring, so I make it safe to do.

The clearer I can make the path, the higher the quality and enjoyment of the work becomes.

AI has made this more effective than ever. Fewer repetitive admin tasks and form filling, more space and time for the creators to be creative.

I've been a cleaner, teaching assistant, barman, musician, cafe owner, bookshop proprietor, graphic designer, team leader and, briefly, a human statue…

…and each one of these careers has taught me transferable skills which I have strengthened
and repurposed over the years.

That route is why I am able to approach problems critically and with flexibility, not just an internalised playbook.

Serving the team is what I care about most. The title is irrelevant. What matters is that the team can do their best work without someone looking over their shoulder.

Although, to be fair, with my statue skills
they wouldn't know even if I was.